Do you remember that thick book that would show up on the doorstep once a year or so? Remember searching through that tiny print for the number of the pizza place down the road, or an address for a mechanic nearby? Well, long gone are the days of the phone book. With all the information we could ever need on our smartphones, finding information on a business is easier than ever before.
When...
Meta Descriptions Draw Users
Looking for a way to enhance your click-through-rate, or CTR, in Google Search Results? Optimizing, or even adding, meta descriptions on your pages is one way to boost your CTR, simply by making the user experience better.
The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
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The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
Understanding Landing Pages
Are you struggling to get your website to rank organically for the right keywords? Or perhaps you are getting traffic to your website, but for some reason they just aren’t converting to a sale?
There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
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There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
Basics Before Digital
Just like life, the digital marketing world moves quickly, with changes every minute.
As 2019 begins, many business owners are just beginning to realize that potential clients of all ages are looking into the faces of their phones and that is where their businesses need to be seen. Before setting up a hastily-constructed website and social media accounts, there are several factors to...
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As 2019 begins, many business owners are just beginning to realize that potential clients of all ages are looking into the faces of their phones and that is where their businesses need to be seen. Before setting up a hastily-constructed website and social media accounts, there are several factors to...
Making Sense of Social Media
Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
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But before we jump right in on social media, its crucial that we take...
The Man in the Mirror: The Importance of Diversity in Marketing
“If you want to make the world a better place, Take a look at yourself and then make a change.
“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
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“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...