For parents, back-to-school time can be a very busy, but much-anticipated time of the year. Getting those kids off to school and out of your hair can be life-altering! But, for many business owners, back-to-school time can affect business in more ways than one.
If parents or families are one of your ideal target segments, there are a few steps you can take to maximize your advertising dollars and turn this once dismal time of year into a profit-bearing period you’ll soon look forward to each year!
When school starts, there...
Direct Mail's Comeback
In the era of digital content, is direct mail still a wise investment? This is the question business owners, decision makers, and marketers are asking themselves today. According to the USPS, total mail volume declined nearly 30% from 2006 to 2017 for all categories of mail.
This statistic certainly points towards a downward trend in direct mail campaigns- but don’t be too quick to dismiss...
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This statistic certainly points towards a downward trend in direct mail campaigns- but don’t be too quick to dismiss...
Email Design that Works
You don’t have to be a design wizard to come up with a great email layout. Let’s dive in to the basics of email marketing design! These tips will help you create a clean, professional, and compelling marketing piece you can send with pride.
Keep it Narrow
Standard screen sizes have changed dramatically since email marketing first became popular, leading some to question whether email dimensions should change as well. Most experts will recommend that you keep your width under 650 pixels. This will ensure your emails...
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Keep it Narrow
Standard screen sizes have changed dramatically since email marketing first became popular, leading some to question whether email dimensions should change as well. Most experts will recommend that you keep your width under 650 pixels. This will ensure your emails...
Driving Engagement on Facebook
Driving engagement on Facebook can feel like a zero-sum game. Facebook is constantly changing the algorithms that determine which posts will be shown to the most people. On top of that, public opinions and trending topics are always in flux.
Creating great content can be frustrating if you’re already short on time and resources. Here’s why it’s worth it: when a user likes or shares your...
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Meta Descriptions Draw Users
Looking for a way to enhance your click-through-rate, or CTR, in Google Search Results? Optimizing, or even adding, meta descriptions on your pages is one way to boost your CTR, simply by making the user experience better.
The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
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The term “meta description” can sound a lot like SEO internet jargon. However, a meta description is just an HTML tag made of roughly 155 characters – briefly describing...
Understanding Landing Pages
Are you struggling to get your website to rank organically for the right keywords? Or perhaps you are getting traffic to your website, but for some reason they just aren’t converting to a sale?
There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
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There’s nothing more frustrating than doing a quick Google search and seeing your competition outrank your site in the search results. One of the easiest ways to help overcome this scenario is...
