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Audience targeting for better results
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What's the Downside of Lead Ads:
They tend to be a bit more expensive per lead than other campaigns.
They're not recommended for new dealerships, or ones with a small amount of followers. People will be more likely to participate when they know who you are.
There's a fine line between too many questions that will lower conversion rates, and not enough questions that will result in poor quality leads.
How do I get the most bang for my buck?
Narrow it down.
Think quality over quantity. Target the people who are likely to be interested. Your audiences can be created to resemble current customers, by age, profession, location, and much more.
Keep it short.
Try not to use open-ended questions (the questions where they type their own response). Facebook suggests using multiple choice questions, they are quick to answer and you get specific answers. Also try to stick to three questions max (besides name and email).
Be realistic with budgets.
Facebook offers manual and automatic bidding. While manual allows you to set specific times the ads will run, automatic ads will be seen when Facebook believes the best audience is looking. The biggest thing is know what you can spend. If your budget is too small, your campaign won’t be effective no matter how fantastic your ads are.
Make the ad for your customers.
What visuals do your clients want to see? What words are going to get them interested?
Follow up on the leads.
Responding to customer inquiries quickly and consistently gives you the most bang for your buck and shows the customers you're paying attention. What's the point of spending money to get leads if you don't follow up? Facebook Lead Ads take care of some of the heavy lifting of gathering leads, but it’s up to you to decide if these campaigns are right for your business. It’s important to think about your customers, and what will interest them. By Katelyn Siegert, HPR Marketing Assistant Account Manager