Driving Engagement on Facebook
Driving engagement on Facebook can feel like a zero-sum game. Facebook is constantly changing the algorithms that determine which posts will be shown to the most people. On top of that, public opinions and trending topics are always in flux.
Creating great content can be frustrating if you’re already short on time and resources. Here’s why it’s worth it: when a user likes or shares your...
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Making Sense of Social Media
Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
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But before we jump right in on social media, its crucial that we take...
