For parents, back-to-school time can be a very busy, but much-anticipated time of the year. Getting those kids off to school and out of your hair can be life-altering! But, for many business owners, back-to-school time can affect business in more ways than one.
If parents or families are one of your ideal target segments, there are a few steps you can take to maximize your advertising dollars and turn this once dismal time of year into a profit-bearing period you’ll soon look forward to each year!
When school starts, there...
Email Design that Works
You don’t have to be a design wizard to come up with a great email layout. Let’s dive in to the basics of email marketing design! These tips will help you create a clean, professional, and compelling marketing piece you can send with pride.
Keep it Narrow
Standard screen sizes have changed dramatically since email marketing first became popular, leading some to question whether email dimensions should change as well. Most experts will recommend that you keep your width under 650 pixels. This will ensure your emails...
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Keep it Narrow
Standard screen sizes have changed dramatically since email marketing first became popular, leading some to question whether email dimensions should change as well. Most experts will recommend that you keep your width under 650 pixels. This will ensure your emails...
Basics Before Digital
Just like life, the digital marketing world moves quickly, with changes every minute.
As 2019 begins, many business owners are just beginning to realize that potential clients of all ages are looking into the faces of their phones and that is where their businesses need to be seen. Before setting up a hastily-constructed website and social media accounts, there are several factors to...
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As 2019 begins, many business owners are just beginning to realize that potential clients of all ages are looking into the faces of their phones and that is where their businesses need to be seen. Before setting up a hastily-constructed website and social media accounts, there are several factors to...
Making Sense of Social Media
Americans are addicted to their phones. There’s no longer an age gap when it comes to online and mobile phone usage – old, young, tall, small – we’re all on our phones. So as marketers, our goal is to be where the customers are. Now more than ever, businesses of any size and type are reaping the benefits of social media.
But before we jump right in on social media, its crucial that we take...
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But before we jump right in on social media, its crucial that we take...
Bridging the Marketing Gap Between the Boomers and Generations X, Y, & Z
Baby Boomers have created a generation gap in the marketplace between the way they advertise and those who have the most buying power today: Generations X, Y, and Z.
Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
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Business owners cannot afford this type of generation gap! It’s costing in the way of new, recurring, and future business. And that comes down to a loss of profits!
Tough Love
So how do you lose the fear factor of taking...
The Man in the Mirror: The Importance of Diversity in Marketing
“If you want to make the world a better place, Take a look at yourself and then make a change.
“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
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“Man in the Mirror” written by Siedah Garrett and Glen Ballard
What is business but a manner by which to create and market that creation so others will buy it? Sounds simple enough – for a sidewalk lemonade stand, perhaps. For a growing business, enter the marketing firm and demographics to...
